Get your message across

Media TraininG

Media Training Examples

Kenth Hvid Nielsen, Group Vice President, Grundfos
Ulla Sparre, Head of Vitus Bering Innovation Park
Marianne Gaarden, Bishop, Lollands Falsters Stift
Karen Marie Sø Leth-Nissen, Københavns Universitet
Martin Puggaard, Head of Accident Investigation Board, Denmark

Our Media Training course is tailored to your needs. We start by listening to your experience with the media and soon you’ll find yourself being interviewed by a professional radio/TV journalist. After a couple of hours you will feel the difference and after a few days, you will feel comfortable knowing how to plan your messages, contact the media, prepare for an interview, and evaluate your performance.

Straight Talk

Being honest on TV sounds easy, right? But when a nosy journalist on live TV starts asking nasty questions and the sweat on your upper lips starts to run it’s another story. Learn how to control what’s going on when dealing with the media.

How the press works

You’ll learn how the press works and you will get to understand why it is so difficult to get your specific story out. Learn to design your messages so they end up on the front page if that’s where you want to be. If a professional trade magazine is your preferred media, we will help you get there .

Monitoring and evaluation

Together with you, we will monitor and evaluate your performance on digtial and printed media. We will help you make a plan for contacting the media with the right story. Good stories are all over. Also in your head and heart.

LET'S help you

Why not get started today by calling us and start a conversation. We do not bite even if we might ask a few straight forward questions. To get to a clear message we will help you get there by being direct. After all, it is better that we ask the nasty questions than a reporter on live TV, right?

Media training

If you get media training from us, you’ll end up in the media. Guaranteed!
We’ll help you step out of your comfort zone and make sure that you know what you’re doing when dealing with the media.

what you'll learn

On the tailored media training course, you’ll learn:

  • How the press works
  • Why is media competence important to me?
  • What is clear communication?
  • Media logic vs. Business logic
  • What role should I play in the media
  • Where are the traps I can fall in on TV/Radio?
  • How do I build a clear message?
  • How do I prepare for the interview?
  • What’s most important in an interview?
  • What’re the next steps?


What Types of Businesses Do you Work With?
We train people from all trades. Public and private organizations. Big corporations and small startups. We think, that all need to be able to handle the media in a professional way.
Do you Offer Long Term Services?
Yes indeed. Often we come back year after year to train new generations of excellent communicators.
What Types of Businesses Do you Work With?